About Braccialetti

Braccialetti - in English, bracelets.

I got the idea for this company over a decade ago when I first had my eye locked on a small bracelet with tiny flower charms. It was staring back at me from a small window display in a sleepy, old Italian town. It was love at first sight, and I had to go inside for inquiries. The piece was made of 18 karat gold with a price tag that was not cheap. It was refined yet strong, the material subtle, elegant and playful. I had never seen anything like it and on that day, I took it home. I still wear it almost every day, and the piece continues to inspire what I do.

Taste in fashion and jewelry is something personal. To me, it is not about other people's perceptions and never about how much it costs. The real value of a piece of jewelry is the story behind it. The memory of that special occasion, of the people you love, or the comforts or your personal beliefs it signifies. A piece of jewelry expresses your personality as something you wear every day. It is your personal token.

Most of our pieces are made of 18 karat gold, however you can also find 14 karat section. Gold is strong enough for you to wear every day, and it does not fade. You can wear it in the shower, yet it will last so you can pass it to the next generation. Most importantly, gold is comfortable to wear. Fashion comes and goes, but gold will always be gold.

The Italian craftmanship speaks for itself in each of our pieces. Having refined jewelry-making techniques though thousands of years of tradition, Italians still play a leading role in the jewelry industry, and their passion for beauty and designs is unrivalled.

"Less is more" defines Braccialetti's collections. Our pieces are about beauty but also about sophistication, self-satisfaction, confidence, love and warmth. Every piece that we send to our customers has been crafted to perfection, selected with care, and packaged in beautiful boxes and pouches.

Because sending our jewelry to you is like sending an addition to your family.